Wednesday, February 17, 2010

Non-Profit and Charity Gift Baskets

As a gift basket company, we have numerous requests annually to donate gift baskets to various charities and fundraisers The donations requests range in price and support small organizations, large organizations, youth, battered women, those in need and more. All are very important and each cause is worth donating to. However, as a business owner, if I want to stay in business, I have to bring in revenue. I have to purchase my products and to do so, I have to make basket sales. So, I have struggled to find solutions that will allow me to support Colorado communities and still generate revenue. If anyone has ideas, I would love to hear them

To date, my solution is creating a Basket Designs Non-Profit program. The program is a buyone, get one free program. By doing this I am able to at least cover my cost of goods and it allows people to split the price of one basket, and have two gift baskets to put towards their cause. I also realize there is non-tangible benefit in the advertising I may get by having my gift baskets in front people. However, I have yet to see a real benefit to this type of advertising.

I want to donate and be a good member of the Colorado and local communities. I want to help since I can. However, I want to stay in business. So, if you are a non-profit group and in need of donations for fundraisers, I invite you to call us.

One other note, as very seasoned marketing professional (I have sold radio ads for 15-years) in order to "sell" your cause to a potential donator, you have to show them what benefits they receive by doing so. We as business owners, especially in small towns know that we have to be good to the community to bring in business, but we also have to be sound businesspeople or we can't contribute to the community. Therefore, you really should have a features and benefits aspect to present to a business owner when asking for the donation. Buisness owners have to say no sometimes. Please realize that there is a point when the donation budget is dry and that they most likely believe in your cause, but they have responsibilities to employees, citizens, family and the like and cannot always make their budget work for all the donations that come their way.

Call us for ideas, suggestions and non-profit program gift baskets.

www.basketdesignsplus.com
970-370-3381
1-877-842-3843