Saturday, October 31, 2009

Visual Precision Marketing

November is here and that means it is time to start thinking about Holiday gifting. For companies and businesses that means showing your customers how much you appreciate them. Not only do Basket Designs gift baskets make for a memorable gift, they also help to build business because they will make people feel good. As, I have said before, when people feel good they will continue to do business with your company and will spread the word when they are touched that you thought enough of them to send the a gift.

Basket Designs gift baskets are a multi-media form of advertising. They can help build your companies brand with logo merchandise that can be incorporated into the basket, imprinted ribbon, stickers and by attaching business cards. Being a 13-year veteran in media (print and broadcast), I can tell you that people respond to media that touches them and has a call-to-action. Customers will feel good when they get a basket and therefore will be more apt to continue their relations with you and to tell others about your company. Furthermore, this precision marketing approach is intamite, meaningful and will be far more reaching among a customer's circle of friends and family than a mass radio or newspaper ad. Not only is a good marekting tool, it is just a nice thing to do and being nice to others will get you everywhere!

Also, employees are what makes your company. They are the company. Don't forget to show your appreciation to them too. Rather than flowers or a plant, rather than money or gift cards, make their gifts thoughtful and from the heart. Basket Designs gift baskets can create custom gift baskets that represent your feelings of appreciation, while making them feel good about the work they do for you. The visual value of these gift baskets overrides a card or money and will touch their hearts. Our gift baskets are great for company morale and will create a sense of company community, not to mention the quality and taste of our products are top-notch.

Whether for clients or employees, everyone wants to feel valued and appreciated. Our gift baskets provide for a visual show of how much you value them. All of our products are hand selected for taste and quality.We take pride in our work and will work to serve your in whatever your sentiments may be. We will work hard to earn and keep your buisness and want you to feel good about your decisons. Let us take care of you.

Gourmet foods and gifts in all gift basket designs.
Call today for suggestions or to discuss your ideas on gift baskets for the Holidays. Volume discounts are available.

Wednesday, October 21, 2009

Emotion Empathy and Gift Baskets


When people want to send sentiments, somtimes it is hard to choose the right way to so. At Basket Designs, we have experience in handling people at emotional times. From happiness to fear, to sadness to concern, we know how to relate and empathize with you and difficult situations. No- we have not been in every challenging situation that people go through. But, by listening and feeling what the customer is telling us, we are able to take those emotions and put them into words.


Our experience guides us in coming up with ideas and suggestions that are tasteful, appropriate and many times fun and unique. Our gift baskets not only tell a story, they also are a way to communicate what you are feeling. From gratitude to love and being proud of somebody's accomplishment to Congtatulations on a new home, baby or job promotion- our gift baskets are not only full of gourmet gift and food items, they are full of emotion and sentiment from you to your valued friend, loved one or business associate.


As a seasoned broadcast media professional and public speaking and marketing consulstant, the owner, Lorrie Boyer, can also help to work gift baskets into your overall marketing strategy. They are a form of precision marketing and direct marketing, with impact! She is a repuation expert and is an expert at helping you to build business and relationships using the power of emotions and being able to target certain people and businesses. Call today for free ideas and suggestions.


Basket Designs now has a full line of Colorado made gourmet foods, candles and Colorado Aspen leaves dipped in real gold- very memorable and a great Christmas Keepsake.


970-370-3381 or 303-656-3860

1-877-842-3843




Friday, October 16, 2009

Gift Baskets As An Effective Marketing Tool


Now is the time to start thinking about the Holidays and gifting. When it comes to business gifting, Basket Designs is the perfect vendor. I'll tell you why our features will benefit your company.


Those who have been marketing for a while know that marketing takes time, patience and talent. It is about reading people and knowing to be aggressive or to back-off. Gift Baskets from Basket Designs are the perfect, professional marketing tool. They are the ideal form of "precision marketing." This means that they are directly marketing your company to a client softly asking for thier business. Whether it is a new or potential client, everyone wants to feel good and feel important. Our gift baskets will make them feel good and feel very special. Effective marketing, is bottom line, about feelings and making people want to come to your company to do business with you. By sending a thoughtful gift basket, you will not only convey a professional image, but also a giving and caring image, and that is the type of company that people want to do business with. I, as the owner of Basket Designs, have 13-plus years in media adverstising- both print and broadcast. And even though branding, mission statements and catch phrases are important to get people thinking about your company and bringing awareness to them, nothing will make them want to do business with you more than knowing they are valued enough that you send them a gorgeous gift basket. As a matter fact, I have noticed people will pay more for your product or service than they would if there was a cheaper option, because they feel valued and appreciated. A bonus- they will spread the word, which will add to your growth rate too!


We have corporate plans and volume discounts and can customize to your business. I look foward to partnering with you to help your business grow!


Sincerely,


Lorrie Boyer

970-370-3381

1-877-842-23843